updates

Identity Crisis

With the whole "new year, new me" cliche flying around, I'd been debating whether it was time that I refreshed my freelance identity as I felt it wasn't really reflecting who I am as an artist. After a spell of indecision, I started sketching out a few thoughts running through my head and wrote down a few things that I felt summed up where I was in terms of my current skill level.

Don't get me wrong, I loved how my original logotype looked but it started to look a little dated to me. I created the original way back in 2015, not long before I moved to Cardiff, and a part of me didn't want to rework it because I felt like it had become a part of who I am.
Like I say, the main reason for updating it was to ensure that I was representing my current skill level. If you look at the the two of them side by side you can clearly see a HUGE difference in both style and skill. I've got a bit of a thing for Spencerian-style scripts, and that's been reflected a lot in my most recent works (of which there haven't been a lot of, sorry...) because I love the contrast of sharp points and silky curves, so this was obviously something that I felt needed to be included...

Left: Original logotype from 2015 | Right: Reworked lettering for 2017

Left: Original logotype from 2015 | Right: Reworked lettering for 2017

Not that I'm blowing my own trumpet here, but there's a dramatic improvement in the way I shape my letterforms, but also more confidence in their form. I think Spencerian is probably my strongest lettering style because it's one I love so dearly. I've also tried to incorporate a more rhythmic visceral appeal, something I've always admired in modern calligraphy, with the slightly varied heights and undulating descenders.
One thing I especially like about the new-look lettering is that there's less dependence on superfluous flourishes. I want the focus to be on the letterforms and the composition, not the things that surround them. Cutting down the flourishes to just the one of the end of "Stee" works to balance out the overall shape of the logo, and the simple underscore adds a little depth because there aren't any descenders in "Chromatic".

This confidence and rhythm is something I'm really aiming to embody in my work this year.

For the first time in too long, I'm going to be back at Printhaus this weekend, so I'm going to have a play with some printed editions of the new logo and create a colourful version for use somewhere, maybe Twitter.

Wedding Celebrations

And so, after weeks of sketching and stressing (and a little bit of avoidance on my part...) the big day is here and my contribution is finally finished! 

I should probably start from the beginning...
Back in May, my dear friend Emily asked me to create a board that would welcome guests to her wedding reception. I had originally planned to create a print for her and her fiancé Calum based around how the early years of their relationship by pulling in some Shakespeare references, but being asked to create their welcome board was an incredibly special thing, so there was no way I could refuse!

The most difficult part for me was working out the composition of the whole piece and the order of their names. How do I decide who goes first? Is there a rule with this sort of thing that I should know about!? I ended up choosing to arrange them alphabetically to avoid choosing sides. Quite glad I did actually, the final composition looks good.
I looked at the recently revisited Peace and Light print I did a few months ago for ways in which I could place the two names. I was also torn between the word "and" or incorporating an ornate ampersand within the flourishes, but after trying several variations with a lovely looking ampersand I decided to ditch it because there was enough space between Calum and Emily for a small "and" to be placed without being too distracting.

 Left to right, top to bottom:  initial letterforms drawn out, Spencerian weight variation added, floral decor on test print and the final print with gold detailing. 

 Left to right, top to bottom:  initial letterforms drawn out, Spencerian weight variation added, floral decor on test print and the final print with gold detailing. 

In the wild at the Wroxeter Hotel

In the wild at the Wroxeter Hotel

I have this habit of over complicating stuff, and I didn't really want to work too much into this design and "spoil" it. My standards are high as they are, but this print will be my first with such a large viewing audience. I didn't want it to be really busy. I've striped it all down to just the basics; a short welcome message, the happy couples names and the date of the union.

For the final, I chose to work with some of the colours on the wedding invite as I wasn't given a colour scheme to work to (for those of you that follow my Instagram feed, I've been posting photos of different colour schemes I've tested). The photograph above shows a small glimpse of one scheme I decided on. There was another that involved much cooler colours, but I wasn't keen on how off my registration was with the gold detailing, and I couldn't give Emily something I was happy with!